Rebrand
Mint Health is a pharmaceutical distribution company that has grown steadily over the past 10 years, becoming a key player in the Maltese market.
Representing a diverse range of trusted health and wellness brands, Mint Health is committed to making a difference in its community.
The Objective
- Refresh Mint Health’s brand to reflect its growth while staying true to its core values.
- Modernise the brand to improve professionalism and appeal, particularly in the B2B sector.
- Differentiate from competitors by avoiding an overly clinical or corporate identity.
- Maintain warmth, relatability, and character.
- The focus was on evolution not revolution and making sure the refreshed identity remains relevant in an evolving market.
Our Approach
Mint Health’s identity was refreshed through subtle yet impactful updates, making sure it remained approachable while standing out in a competitive market.
The refresh introduced a more polished and cohesive identity, strengthening brand consistency across digital and print platforms. To support this evolution, we expanded the visual identity with custom iconography, refined styling for illustrations and photography, and versatile templates for social media and presentations.
This project was done in collaboration with Philip Sultana.
